What Is Market Share & How Do You Calculate It? [Explained]
Market share is the percentage of an industry’s sales that a particular company owns.
HubSpot contributor Rebecca Riserbato has published an article explaining market share and how you can calculate it.
She says, “Calculating your market share will give you an overall understanding of your position in the industry, but it’s also helpful to understand how you measure up to your direct competitors.
Relative Market Share
Relative market share compares your performance to industry leaders.
Rather than using total industry revenue, you’re dividing your market share by your top competitor’s market share, multiplying the result by 100. The result will show you the portion of the market you own in relation to your most significant competitor. The image below shows the relative market share formula.”
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