Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request.

Search Engine Land contributor Chris Long has published an article featuring nine optimization guidelines for Google’s featured snippets

He says, “Throughout the years, one of the things I’ve been able to hone in on is how to optimize for the featured snippet.

I’ve developed a set of rules to follow when optimizing client pages for this SERP feature. You can learn more about each rule below.

1. Add a ‘What is’ heading

To start your featured snippet optimizations, you’ll want to look for a place in your content to add a “What is [keyword]” heading tag. This signals to Google that your upcoming text could be helpful as a featured snippet.

Countless examples of pages get the featured snippet using this heading format. We’ve seen good success rates when replicating this strategy for our clients.

Ideally, you’ll add this heading as close to the top of your content as possible. If writing a blog post, I’ll generally add it right below the introductory paragraph. This is often a great place to add it because it flows well with the content while allowing you to include it near the top of the page.”

How to get Google featured snippets: 9 optimization guidelines

Search Engine Land

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