A guide to LinkedIn content marketing [Guide]
Search Engine Land has published ‘A guide to LinkedIn content marketing’ to help marketers achieve content marketing success.
Julia McCoy says, “I always recommend focusing on your website first for content marketing, but LinkedIn could be a worthwhile side channel of focus.
Here are a few reasons why.
Reach more of your audience
By publishing content on LinkedIn, you have the potential to reach a wider audience.
As we said, LinkedIn has an impressive user base that hovers near 1 billion worldwide users. Tapping into that reach is a good way to extend beyond your main organic traffic drivers (i.e., search engines and major social networks like Facebook or Instagram) to find more people who need you.
Build your network
Besides a wide user base, LinkedIn is also the social home base for professionals in your industry.”
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