Online Reputation Management Explained
Online reputation management is a proces used to create a positive perception of a brand or business.
Search Engine Journal contributor Rachel Vandernick has published an article explaining Online Reputation Management (ORM).
She says, “While the mix that each business uses to maintain its online reputation will differ, ORM should involve a combination of the following:
- Owned media – Employee and customer stories, user-generated content (UGC), reviews, webinars, and brand-created content.
- Paid media – Sponsored social posts, lead generation, affiliate programs, and native advertising.
- Earned media – Media relations, influencer marketing, and PR.
- Shared media – Community service and partnerships, co-branding campaigns, and organic social media posts.”
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