What makes a good email subject line?
Your email subject lines play a pivotal role in improving the email open rates and contribute to the overall success of your marketing campaigns.
HubSpot contributor Emma Brudner has published an article featuring
She says, “Use the following tips knowing that they’ve been tried, tested, and verified to work by reps around the world.
1. Keep it brief.
The ideal length of an email subject line varies between mobile, desktop, and tablet devices, so keep this in mind as you craft the perfect one-liner for your sales email. On average, the maximum subject line is about 60 characters long before it gets cut off by the email provider. Campaign Monitor recommends a subject line of 41 characters so that each word appears on desktop, mobile, and tablet devices.
2. Personalize it.
Personalizing the subject line to include the prospect’s name is always a smart way to go. In fact, Campaign Monitor found that 74% of marketers claim to enjoy an average 20% increase in revenue when personalizing emails. People want to hear from, talk to, and buy from other people, not from big brands and companies.”
Comments are closed.
