Your Guide to Optimizing Images for SEO
Images on your website and blog help you perform better in terms of SEO. Image optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement.
Content Marketing Institute contributor Isaac Justesen has published an article featuring 10 steps to optimize images for SEO.
He says, “When you can reduce the size of images without compromising quality, page load times and the overall user experience improves. That can have a positive impact on search engine rankings, which further improves customer engagement, conversions, and customer retention.
Now, I’ll detail 10 ways to optimize your images.
1. Resize your images
Image size and file size are not the same things. Image size refers to the dimensions of an image (e.g., 1024 pixels by 680 pixels). File size is the storage space (e.g., 350 kilobytes).
Images with higher resolution and larger dimensions slow your page load times considerably. While they work well for printed materials, they should be scaled down and sized for the web.”
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