Proper planning is necessary to achieve content marketing success. You need proven tools to do it.

Content Marketing Institute contributor Jodi Harris has published an article featuring editorial calendar tools and templates to help you master your content to-do list.

She says, “Learn how to build a customized content marketing editorial calendar – and how to maximize its benefits – with these tips, examples, and templates.

1. Set the foundation for an effective editorial calendar

Gather key information from your content marketing strategy to inform your content creation plan. Answer the following questions to help determine what to track in your calendar and stay focused on your marketing goals.

Who are you creating content for?

You can’t create the right content if you don’t have a clear understanding of the target audience. Use the insights in your content personas to focus on their informational needs and topical interests.”

Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List

Content Marketing Institute

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