Content marketing continues to evolve with new tools and technologies. Effective content marketing campaigns help you reach your target audience and grow sales.

Copyblogger’s Sonia Simone has published an article featuring 5 keys to content marketing mastery in 2023.

She says, “Deliberate Practice has some very specific characteristics. Colvin identified eight of those, and Newport boiled them down to six.

I took that down to five, with some thoughts about how content marketers can apply them to the work we do.

Deliberate practice …

1. Improves performance

You’ll recognize this if you’ve ever read anything about the state called Flow. Your practice needs to be hard enough to get you out of your comfort zone, but not so hard that it’s totally out of your grasp.

If you keep doing what you already know how to do, you don’t get significantly better.”

5 Keys to Content Marketing Mastery in 2023