Content marketing is a creative job. With a blend of fresh ideas, Content Marketing Success, and proper tools you can create your space in the content marketing domain.

Content Marketing Institute contributor Lisa Murton Beets has shared 27+ content marketing statistics to help you succeed in 2023.

She says, “This year’s annual B2B research exposed some areas where content marketers may need additional support from their organizations. Consider these findings:

  • 71% of B2B marketers say content marketing has become more important to their organization in the last year.
  • 40% of B2B marketers have a documented content marketing strategy; another 33% have a strategy, but it’s not documented, and another 27% have no strategy at all.
  • Just 29% of B2B marketers say their organization is extremely or very successful with content marketing.
  • 64% of those who say their organization is very or extremely successful with content marketing have a documented content marketing strategy.
  • 47% of B2B marketers think their organization will hire or contract content producers in 2023.”

27+ Content Marketing Statistics To Help You Succeed in 2023

Content Marketing Institute

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