Ultimate Guide To A Successful NPO Email Strategy [Guide]
Email marketing for nonprofits is an effective way to engage with supporters, increase donations, and share the impact your organization has on your mission.
HubSpot contributor Caroline Forsey has published ‘‘ to help you achieve email marketing success.
She says, “Studies show that email continues to offer the highest return on investment (ROI) of any outreach strategy. TruConversion reports that an email marketing campaign can deliver a return of $40 for every $1 spent. This makes email the channel with the highest ROI that nonprofits can use to reach prospective donors.
Additionally, 91% of all US consumers still use email daily. Email can therefore enable NPOs to reach audiences that might not otherwise engage with their marketing efforts on social media.
Pro tip: Before starting a new email campaign, make sure it aligns with your nonprofit marketing plan and helps you reach your organization’s goals.”
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