2023 Trends in Digital Marketing [Podcast]
Digital Marketing Institute has published a new podcast episode ‘2023 Trends in Digital Marketing’ covering digital marketing trends in the coming year.
Will Francis says, “It’s here! Our roundup of 11 experts across digital marketing with their insights on what to look out for in 2023.
Here’s just some of the things they see coming up that marketers of all levels need to think about: the need to address the cost of living crisis, a shift within infuencer marketing, social media going back to its roots and seeing some decentralization, further personalization and a push back to one-to-one interaction, the need for skills in data analysis, the rise of super-apps, where is automation going, new responses to the shift in data, GA4, the serious use of AI, consumers’ expectations of brands, and lots more!
We were delighted to have our host Will Francis chat with:
Ken Fitzpatrick of the DMI, Neal Schaffer, Caitlin Seele of Drift, Kate Toon, Clark Boyd Julie Atherton, Alison Battisby, Cathal Melinn, Katrina Noelle, Stephen Walsh, and Chris Coomer of Neil Patel Accel.”
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