Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Wide Angle Analytics has published an article featuring the five best Google Analytics alternatives in the year 2023.

The WAA team says, “Since GDPR blew the lid from the privacy nightmare that is Google Analytics, we have been blessed with alternatives in the Web Analytics space. Today, there are a variety of options available.

Web analytics SaaS and on-premises solutions have their pros and cons.

Especially when working with SaaS tools, you must be cautious and thoroughly scrutinize compliance with laws and regulations. If you choose incorrectly, you, the Data Controller, will be liable for any violations. Not your vendor, who is only a Data Processor in this situation.

Let’s dive in.

  1. Wide Angle Analytics
  2. Matomo
  3. HotJar
  4. Clicky
  5. Fatһom.”

Best Google Analytics Alternatives in the year 2023

Wide Angle Analytics

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