Relationship Marketing [E-book]
Digital Marketing Depot and Cheetah Digital have published a new e-book on ‘Relationship Marketing’.
The DMD team says, “In this ebook, we’ll introduce you to Relationship Marketing, the concept that will transform not only your strategy, but how your brand interacts with customers and consumers at a foundational level. You’ll also read success stories from brands including American Airlines, Salling Group, Boden and more!
- 80% of consumers have a favorite brand because that brand provides a consistent customer experience
- 74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable
- Increasing retention rates by just 5% can increase profits by up to 95%.”
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