You need a clear strategy to achieve content marketing success. With the right ideas and creative content production, you can come out with content that generates sales.

Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST.

The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that is tailor-made to address the questions on the mind of your buying committee at each stage of the buying process. While content customization can be tedious, you’ll learn ways that technology can scale content personalization and delivery. The result? A relevant brand experience for the buyer, and a successful account-based marketing program for you.

In this session, you will learn:

  • The differences between traditional B2B marketing and B2B account-based marketing.
  • How to think about your content strategy as it relates to your targeted personas.
  • Considerations for personalized content.
  • How technology can deliver the right content to the right buyers at the right time.”

The Road to Relevance

Content Marketing Institute

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