Everything you need to know about SEO competitor analysis
According to MOZ, SEO competitor analysis involves researching your direct search competitors to understand their target keywords, content strategy, backlink profile, and more, for the purpose of reverse engineering the most successful elements of these tactics into your own SEO strategy.
Oncrawl contributor Andrew Dunn has published a detailed article on SEO competitor analysis.
He says, “To start monitoring your competitors, you first need to identify who they are and the best way to do so is conduct keyword research and identify essential queries. Ideally, you’ll use an SEO analytics tool such as Oncrawl to do so. Plug in a keyword for which you want to rank and a list of websites that rank well for it will show up.
With Nike, they would input keywords such as basketball shoes, athletic apparel, and sports gear. Oncrawl’s analytics tools would then give them a list of competitors who rank for the same keywords. That list would include companies such as Reebok, Adidas, and New Balance.
Content gap analysis
Once you’ve identified your competition, you’ll want to perform a content gap analysis. The idea is to find keywords your competitors are not using so you can focus your strategy on optimizing their potential and ultimately rank for them.”
Comments are closed.
