Five Content Marketing Articles From 2022 That Deserve Another Look

Content Marketing Institute contributor Kim Moutsos has shared five content marketing articles from 2022 that deserve another look.

She says, “Looking at CMI’s 2022 content, I found a set of articles that deserve another look. Here are a few that feel particularly relevant to this moment.

1. How To Take Your Content Idea From Generic to Original

Author: Jonathan Crossfield

Reading time: 10 minutes

Why read (or reread) this now: Competition for audience attention will increase in 2023, and it will be harder to stand out. Jonathan shares his secret for finding a unique angle – even on topics so widely covered that it feels like an “SEO-to-the-death” competition. (It doesn’t hurt that Jonathan’s storytelling style kept me laughing all the way.)”

5 Content Marketing Articles From 2022 That Deserve Another Look