Guide to Measuring Content Marketing ROI Right [Guide]

Content marketing ROI is the revenue gained from content marketing as a percentage of the amount you spent on it.

WordStream has published a detailed guide ‘How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid’.

The WordStream team says, “Having visibility into your return on investment is essential for any content marketing strategy. Let’s take a look at why:

1. Know where to put your investment

I recently spoke to the founder of a SaaS company who wanted to onboard me as a freelance writer. He knew that 80% of his customers, and therefore his revenue, was acquired through the company blog, so he wanted to increase his investment in content and SEO.

He came to this decision because he could tell how well content marketing had helped his company and that blogging was its most important channel.”

How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid

WordStream