How to Use Facebook Lookalike Audiences [Guide]
A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers.
Hootsuite has published a new guide for 2023 on ‘How to Use Facebook Lookalike Audiences’. It will teach you how to create Facebook Lookalike Audiences for your Facebook ads, and grab 9 best practices from experts.
Sara Nguyen says, “People in a Lookalike Audience are more likely to engage with your content than the general public, which makes this type of ad targeting particularly valuable. Here are other reasons to choose Lookalike Audiences over other types of ad targeting on Facebook:
- Easier to find high-quality leads. You can reach new people outside of your customer list with Lookalike Audiences. But not just any person on Facebook – you are specifically targeting people who share similar characteristics to your top customers. This means they are more likely to be interested in your ad.
- More value on ad spend. Experimentation is necessary for social media ads, but no one wants to spend more money to find their top-performing ad. With Lookalike Audiences, you can test multiple audiences at once without needing to create several campaigns.”
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