Successful Social Selling [Podcast]
Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. It helps businesses reach their sales targets.
Digital Marketing Institute has published a new podcast episode ‘Successful Social Selling’ sharing some useful insights on it.
The DMI team says, “Consultant, founder, strategist, and author Julie Atherton and customer relationship growth manager at Intercom Sean Gallagher join host Will Francis to tell us why Social Selling is more about value than sales. Julie and Sean discuss their original research, which Sean worked on while undertaking his master’s dissertation under Julie’s supervision.
They also talk us through how a personal and company profile can complement one another, and how to go about starting meaningful relationships with industry leaders, among many other topics. Julie and Sean leave us with many practical sales tips on considering TikTok and other socials for selling, and the importance of consistency and genuineness in fostering leads.”
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