A Go-To Guide to Creating Ridiculously Good Content [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A Go-To Guide to Creating Ridiculously Good Content’ featuring Ann Handley.
George B. Thomas says, “In the words of MarketingProfs’ own CCO Ann Handley, “Ridiculously good content is content that your audience values in one way or another. Secondly, it is inspired in one way or another. It is inspired by data or creatively inspired, or both.”
Value, data, and creativity are pretty basic to business, so B2B should be full of ridiculously good content. Right? Well, not quite.
“Content is increasingly a commodity for so many businesses,” says Ann. “We check the box and we think content, yeah, we’re doing that…. I think there is so much room for us to do it better.”
Enter the second edition of Everybody Writes, an overhaul of Ann’s first book that updates and expands on the art of content creation. “I felt like there was a need for a book that would give marketers a guide to writing,” she explains. “There’s lots of books that as a fiction writer, as a journalist, as an academic, talk about writing.” Marketers need one, too.
“I really hope that the people who read it love it as much as I do, or at least a little bit, and that they find something of value in it,” Ann says.
To hear much more about her writing process and witness some particularly impressive extended metaphors, check out Episode 525 of Marketing Smarts.”
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