Effective Facebook advertising campaigns can play a pivotal role in strengthening your business and growing sales.

WordStream contributor Jordan Bucknell has published an article featuring 11 key Facebook advertising trends and tips to succeed in 2023.

He says, “Before we get into the tips for creating Facebook ads in 2023, here’s a look at some key trends that we think will shape the overall Facebook marketing and advertising landscape.

1. Video advertising will remain insanely popular

The popularity of social media video advertising has increased dramatically over time, and video ads are now used by a wide range of different businesses.

This isn’t surprising when you consider that Facebook video ads enable marketers to tell in-depth brand stories and showcase their products with eye-catching assets.

Plus, Facebook has invested heavily in its video offering. Facebook Reels are now available in 150 countries, and Facebook is second only to video-giant YouTube when it comes to live content consumption (Source: Hootsuite).”

11 Key Facebook Advertising Trends & Tips to Succeed in 2023

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