According to Statista, as of April 2022, there were more than five billion internet users worldwide, which is 63.1 percent of the global population. Of this total, 4.7 billion or 59 percent of the world’s population were social media users.

With strong social media marketing campaigns, you can make the most of this social media population.

Search Engine Journal contributor Anna Bredava has published an article featuring 17 awesome examples of social media marketing.

She says, “Before we dive into the fun stuff, let’s take a moment to discuss how you can track the results of your social efforts.

Judge the effectiveness of your social media marketing by measuring your KPIs or key performance indicators.

Some KPIs you may consider include:

  • Reach (the number of people who saw your post).
  • Impressions (the number of times your post was seen).
  • Engagement (how many likes, shares, comments, etc., you received).
  • Conversions (button clicks, follow, forms filled out, etc.).

The ones you use to measure success will depend on your goals.

For example, if your goal is increasing awareness, you’ll want to examine your reach and impressions statistics.”

17 Awesome Examples of Social Media Marketing

Search Engine Journal

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