Snapchat Marketing: An In-Depth Guide [Guide]
According to Hootsuite, If your business wants to connect with people under the age of 35, Snapchat is the place to be.
Search Engine Journal has published ‘Snapchat Marketing: An In-Depth Guide’ to help marketers achieve success on Snapchat.
Brian Frederick says, “Successful marketers take advantage of every opportunity to reach potential targets that present themselves – and Snapchat offers a lot of opportunities.
As of October 2022, it had more than 363 million active daily users, more than 82% of whom are 34 or younger. The most active users are 13-year-olds.
That means if your brand is going after Millennials or Gen Z, you need a presence on the app.
It may not have the sheer user volume of Facebook or YouTube, but according to Snapchat’s own data, the average user snaps between 20 and 40 times and spends at least 30 minutes on the app per day. Those are engagement numbers other sites would kill for.”
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