Continuous upgradation of skills is a way to thrive in our marketing and business. There are several platforms and resources that make it easy for anyone to upgrade.

HubSpot contributor Katrina Kirsch has published an article featuring 20 technical skills every marketer needs.

She says, “With rapidly advancing technology, nearly every role requires some sort of technical skill. Here are several types you may come across in the marketing world.

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While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered “soft skills,” categories like technology and analytical thinking involve technical skills.

Similar to technical skills, soft skills are learned through experience or education. These skills are harder to measure, but you’ll need them to communicate with your team, negotiate a project deadline, come up with creative ideas, and prioritize your workload.”

20 Technical Skills Every Marketer Needs

HubSpot

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