Six Steps to Build a Loyal LinkedIn Community
LinkedIn offers a unique opportunity to network with like-minded professionals. This platform can be utilized to promote your business.
Social Media Examiner contributor Anna Sonnenberg has published an article featuring six useful steps to build and grow your community on LinkedIn.
She says, “In this article, you’ll discover how to use LinkedIn to develop lasting relationships with prospects and customers.
#1: Get to Know Your Target Audience on LinkedIn
The key to creating meaningful relationships is shaping your efforts and crafting your messaging around the needs and goals of your ideal prospects and customers. That’s why successful LinkedIn community-building typically begins with getting to know your target audience.
Research Competitors on LinkedIn
If your competitors already have an established presence on LinkedIn, their pages can be a helpful starting point for your research. To analyze competitor activities and audiences efficiently, use LinkedIn’s built-in tools.”
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