Why Is a URL Slug Important for SEO? [Answered]
A URL slug refers to the end part of a URL after the backslash (“/”) that identifies the specific page or post.
Semrush contributor Vlado Pavlik has published an article explaining why URL slugs matter for SEO.
He says, “Let’s take a look at some best practices and tips on how to create good URL slugs.
Be Descriptive
As we’ve already mentioned, the primary role of URL slugs is to make URLs more user-friendly. Therefore, they should describe the content of a page.
- Good URL slug: /best-air-purifier
- Bad URL slug: /2575
Using the target keyword is a great way to achieve this. Why? Because it is usually an accurate, yet very short, description of what the page is about.”
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