MarketingProfs is hosting a webinar ‘How to Use Positioning Frameworks to Build Powerful Messaging’ on Wednesday, January 25, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join MarketingProfs CEO Allen Weiss to learn why it’s likely your positioning that’s missing the mark. In this free webinar, you’ll discover why creating a positioning framework that can withstand the test of time is critical for building powerful messaging that connects with customers and helps defend your position in the marketplace. You’ll learn: How positioning is the foundation... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Great Marketing Team in 2023’ featuring Paul Flaharty. The MarketingProfs team says, “Post-pandemic hiring should focus on employee retention and staying ahead of business needs, says Paul Flaharty, executive director of the marketing and creative practice at global talent solutions firm Robert Half, in the latest episode of Marketing Smarts. “It’s about talent attraction and retention, and that’s a shifting landscape,” he says. “What used to be acceptable or... [...]

Firelaunchers just completed their Christmas sale Tuesday. Today they are starting their Year End PLR Special Sale, another short-term sale. This one is very short-term, only 4 days, ending on Sunday. In this sale, they are offering 12 top-notch PLR training products at a Massive Discount – Over 70%. (And as a bonus, 5 more at no additional charge. They call these 5 “unrestricted”, so they are probably placing restrictions on how you may use the 12. If so, they should place those restrictions on the sales page.) In their opinion, this collection is the best package of 5 Unrestricted... [...]

A URL slug refers to the end part of a URL after the backslash (“/”) that identifies the specific page or post. Semrush contributor Vlado Pavlik has published an article explaining why URL slugs matter for SEO. He says, “Let’s take a look at some best practices and tips on how to create good URL slugs. Be Descriptive As we’ve already mentioned, the primary role of URL slugs is to make URLs more user-friendly. Therefore, they should describe the content of a page. Good URL slug: /best-air-purifier Bad URL slug: /2575 Using the target keyword is a great way to achieve this.... [...]

Semrush has published a new video featuring SEO prediction from Brian Dean for the year 2023. The Semrush team says, “What did SEO expert Brian Dean learn in 2022 and what are his predictions for 2023? Find out what he has to say about Google’s helpful content update and how that will evolve and improve search results in the year ahead!” Semrush  [...]

Content Marketing Institute has published a new e-book ‘Content Marketing Writing Secrets: Better, Stronger, Faster’ to help you improve your content marketing. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences hanging on your every word and asking for more. But you can improve. The systems, exercises, and tips in this guide – gathered from successful content marketing writers – will help you: Sharpen your... [...]

Content Marketing Institute has published another video in the ‘2023 Content Marketing Predictions’ focusing on ‘Content Creation’. The CMI team says, “How confident do you feel about your plans for 2023? We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners) for their insights and advice on the trends most likely to affect your work in 2023. In this video: Jennifer Harmon, Convince & Convert Tony Gnau, T60 Productions Jennifer Watson, Global Marketing and Social Media Expert Robert Rose, Content... [...]

Neil Patel has published a new video ‘My Biggest Advertising Mistake (and What I Learned)’. He says, “My biggest advertising mistake and what I learned. Many people assume I’ve always been at the level I’m at now, and the level I’m at now isn’t the best. I can still get better and improve. But I’m a New York Times bestselling author. I’m a sought-after entrepreneur and marketer. I’m a thought leader in the digital marketing space. And that’s not to brag. Behind every success story are thousands of failures, and my biggest failure... [...]

Content Sparks is making its Content Sparks Curriculum Planner available today and tomorrow. Most people find that a curriculum (i.e., a series of related courses) is the best way to make online courses more profitable for their business. When your students finish one course, invite them to study the next course in the series. Why not download this planner at no charge and see how you could deliver a series of courses and boost your business? In your planner, you will find these topics: Get Quick Curriculum Ideas – based on different audiences Set Your Course Goals Outline Your Curriculum... [...]

Your email marketing success depends on a variety of elements. Email open rate is one of the most important of them. MarketingProfs contributor Chan S. White has published an article on picking the right email sender name for your email campaigns. He says, “Consider these best-practices that I rounded up from some top B2B consultants at Oracle marketing consulting. 1. Reserve the tactic for late-funnel communications Early in a relationship, a prospect or subscriber is going to be much more familiar with your brand name than the name of anyone at your company. That includes your CEO, who... [...]