A minimum viable product, or MVP, is a product with enough features to attract early-adopter customers and validate a product idea early in the product development cycle.

Copyblogger contributor Pamela Wilson has published an article explaining the concept of Minimum Viable Product.

She says, “Copyblogger Academy features the Minimum Viable Product approach to building an online business and selling your expertise.

The MVP approach espouses a few important ideas:

  • Before you create a large product, test your idea with a smaller product
  • Deliver real value in a lower cost and easy-to-create format
  • Focus on gathering information, not on earning millions

This agile approach is a much better way to build an online business, because before pouring time and effort into an untested idea, you’re getting solid information about what will work (and what won’t).

That means you can move forward with confidence that you’ve got an idea worth investing in … before you invest in it.”

True Meaning of Minimum Viable Product: How Doing Less Leads to More

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