ROI-focused content is the key to solving both challenges in 2023. But it’s going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions.

MarketingProfs is hosting a webinar ‘Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023’ on Tuesday, January 17, 2023, at 2.00 pm ET.

The MarketingProfs team says, “Join veteran B2B marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO’s expectations.

Join us to learn how to:

  • Differentiate between marketing with content vs. true, effective B2B Content Marketing
  • Implement practical, feasible content and reporting best practices
  • Measure and optimize the ROI of your B2B marketing efforts.”

Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023

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