URL redirection, also called URL forwarding, is a technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened.

Search Engine Journal has published ‘URL Redirects for SEO: A Technical Guide’ featuring a comprehensive overview of redirects and the proper application for HTTP redirects and 3XX Series Of Status Codes.

Vahan Petrosyan says, “There are three main types of redirects:

  • Meta Refresh redirects are set at the page level but are generally not recommended for SEO purposes. There are two types of meta redirect: delayed which is seen as a temporary redirect, and instant, which is seen as a permanent redirect.
  • Javascript redirects are also set on the client side’s page and can cause SEO issues. Google has stated a preference for HTTP server-side redirects.
  • HTTP redirects are set server-side and the best approach for SEO purposes – we covered in-depth below.”

URL Redirects For SEO: A Technical Guide

Search Engine Journal

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