SEO has become the heart of business growth today. An effective SEO strategy helps your business grow beyond borders.

Content Marketing Institute contributor Mike Murray has published an article featuring eight useful tips to achieve SEO success in 2023.

He says, “As you start the new year, try these eight tips to keep your SEO thriving.

1. Review your SEO KPIs

Rankings and organic search traffic data are relative. Consider adding critical metrics like leads, sales, and PDF downloads as key performance indicators. Even if a few pages aren’t at the very top of search engine results pages (SERPs), any reasonable ranking may prompt better conversion numbers.

If you monitor the competition, look across the industry’s content landscape. You may be tempted to evaluate only known business competitors. But think about your content competitors, too.

Any website ranking better than your site for your targeted keywords can be a digital marketing rival. Study the content of any website that takes a higher spot in the SERPs. What are they doing that you’re not?”

SEO for Digital Content Marketing: How To Optimize for Search in 2023

Content Marketing Institute
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