Guide to Writing Effective About Us page
Your website’s About Us page is one of the most important and integral parts of your website. It helps you let people know what you can do for them.
Search Engine Land contributor Julia McCoy has published an in-depth article on crafting a great About Us page.
She says, “People generally rank the About Us page as the second-most important element on your site (only contact information is rated higher in importance).
For comparison, it rates higher than product images and videos, live chat, social media icons/links, and even a blog.
That’s reason enough to create a great About Us page. However, there are even more benefits to creating one that might not have crossed your mind.
Brand transparency
Transparency matters to customers. They want to know how you operate, what goes on behind the scenes, and that you’re true to your word.”
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