The world is shifting to a new kind of business model. ProductDyno was designed to adapt your business to this new model.

The direct-to-consumer eCommerce market, as well as many other service industries, have all moved to subscription billing, for better or worse.

On the minus side, the consumer has to continue paying, rather than paying just once.

On the plus side, that ongoing income to the seller allows the seller to continue supporting the product or service, including making improvements and matching changes in the underlying technology (as a trivial example, consider that some upgrades to WordPress require the makers of plugins and themes to also make upgrades to stay compatible.)

People are (perhaps, reluctantly) now getting used to it (and even expecting it).

This provides many opportunities for you to create services and collect ongoing subscription fees. For example, many sites have been able to collect ongoing fees based on things like:

➤ Specialist knowledge

Information overload is everywhere – you can follow the example of those who provide shortcuts, hacks, experience, and specialized knowledge in specialized membership sites. (What do you think about IM NewsWatch offering a reasonably priced premium edition that offers more and better tech support (premium training, plugins, other software, a help desk for answers to marketing questions, etc?) for online marketers.

➤ Convenience & time saving

People are busy and want to save time whenever possible. They know it’s their most valuable asset. (That’s the whole reason for IM NewsWatch, by the way. Since 2005, we have been finding important marketing information and sharing it in condensed form, so our readers don’t need to read 100 sites and blogs to stay up-to-date.) Think about how you can do this with your own services.

➤ Preferential or VIP treatment

People want to feel special. Concierge service that caters, pampers, and customizes services appeals to lots of people. Think about how you can do this with your members/customers.

➤ Trust

People have gotten savvier and now understand trustworthy, long-term products beat fly-by-night products any day. Buying some one-time offer at $37 for software that will probably stop work in a few months is not a great investment.

As we said above, the only way a company can provide ongoing and growing services is to have sustained income based on subscription billing. How can you build trust that you will maintain and improve your services and then charge for that ongoing trustworthiness? add subscription billing to your business?

It’s time for your business to change and we’re here to help you with the tools and resources you need for your business.

You have an option of offering either a Fixed Term Membership (an “FTM”) (say, for example, a six-month course in how to build a WordPress theme. People sign up and you provide weekly lessons for six months) or a perpetual membership (you continue to provide new content for years.)

Here’s a tip on pricing your membership, whether fixed-term or ongoing). It has worked really well for many marketers.

For the best (i.e., most long-lasting) subscriptions, either:
1. Charge monthly but bill annually (if someone decides to leave early, you can refund them for the months they didn’t use.) or
2. Set your monthly pricing at a level you are comfortable with and give people a sizable discount if they prepay for a whole year.

Why?

• You will increase your conversion rates (40%-60% off savings will help get people to take action faster.) I like a bargain; don’t you?

• You will reduce your churn rates. Your members have less reason to cancel during the first 12 months.

• You get income up front so you can invest back into your business to provide better service

Online courses or coaching can make good subscription businesses with the least amount of ongoing maintenance.

Everyone (yourself included) has valuable knowledge to share with the world. Begin by evaluating your own skill set, interests, and passions and look for ways to design a course that will teach your students one new skill, a “micro-course”, so to speak.

Don’t try to create a course that covers every aspect of your niche Instead, provide students with a clear path to achieving one goal, or mastering one important skill and you’ll have a winner on your hands. You can afford to sell a micro-course for a micro-price. It’s like the small products, candies, and magazines at the grocery store check-out stand. The small price of the micro-course, like the small price of a package of chewing gum, can get the casual person to invest.

But, remember, when students pay you for a course, they’re not just paying you for information, they’re paying you for results, even when the investment is small.

So, when planning your course content, start with that desired outcome and work backward from there to include all the content needed for that outcome. (As Steven Covey made famous, “Begin with the end in mind.”)

Courses have the potential to generate thousands of dollars a month in passive income. Best of all, this is a sustainable income system that you can easily scale as you create new modules or extend the scope of your content, or even create whole new courses.

There will be a little work upfront, either by yourself or by someone you outsource to, but once you have a solid course created, you’ll be able to earn passive income from it as long as its content is still relevant to people’s needs.

How to create an online course:

Step 1: Validate your topic idea

Make sure you’ve researched your market to verify overall demand and give your course the best chance at success. For example, how many books on this topic appear on Amazon?

Step 2: Create your Course Outline

Building a course from scratch can take time, but if you work with an outline you’ll have a strong foundation for your course, making sure it will flow well. An outline will also help ensure you stay focused while covering the important steps needed for your students to be successful.

Step 3: Create your Course Content

Try to provide a variety of formats (quotations, examples, step-by-step directions, tables, graphs, etc.), and always include at least one video module in your training program.

Step 4: Give your course an intriguing title

Come up with a powerful, attention-grabbing title that will stand out in the market, while giving students a clear idea as to what your course is about.

Step 5: Launch your course

Promote it on your sale page, on social media, and anywhere else your target learners congregate. You could also recruit affiliates to help you promote it.

But here’s where you can make or break your business. You are only one person, and you only have limited hours in a day. Once you’ve got everything ready to go, then you’ll want to automate everything as much as possible so that you can just set it up once and let it run hands-free for you with minimal maintenance.

This is where a platform like ProductDyno can be a life-saver. You can set up your sales sites super fast and schedule your training content months ahead of schedule just with a few clicks.

Once you’ve built one site for one course, you’ll want to build more of them for other courses. With ProductDyno, you can.

And with ProductDyno you can even clone your existing site and just switch out the logos and content and you’re ready with your next passive income stream.

Create just 3 new Fixed-Term-Membership sites over the next 3 months and add just one new member daily on each site, and you can have a steady reliable income stream.

Plus, today, the New Year’s Sale lets you get a Lifetime Deal for a single investment. They are eliminating the monthly subscription fee. But it’s today only.

Remember, whatever information you want to sell online, this can help. ProductDyno is a content delivery platform that helps you create and sell memberships, video courses, and other digital products.
ProductDyno

Don’t miss out. Lock in these savings for the lifetime of your account. We did, and it will serve us well for years.

Get started today and get your next “FTM” membership up and running this week: ProductDyno.

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