SEJ Shares Nine Steps to Creating A Social Media Strategy
You need a strong plan to achieve marketing success on social media platforms. A clear social media marketing strategy can help you drive more traffic and reach your target.
Search Engine Journal contributor Brian Fredrick has published an article featuring nine steps to creating a social media strategy.
He says, “The benefits of implementing social media into your marketing efforts are apparent, but you can’t just haphazardly post images, polls, and status updates and expect to get results.
You need a clearly defined strategy. Here’s how to create one:
1. Identify Your Audience
The very first thing you need to do is determine who you are targeting on social media. This will help you create content that will interest and engage them.
Consider not just their wants, needs, and challenges but who they are. Many marketers find it useful to create customer personas, which are representations of the major subsets of your audience.”
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