Upstream marketing focuses on creating long-term goals and considers the future of the business whereas downstream marketing looks at current customer needs and sets goals that are reachable in a short period of time.

PPCexpo has published an article explaining Upstream vs. Downstream Marketing.

The PPCexpo team says, “Upstream vs. downstream marketing can coexist. Depending on the company’s objectives, they may complement each other. Downstream marketing is frequently less aggressive in reaching out to potential customers. This is because it targets people already aware of what they have to offer.

Upstream marketing is ideal for businesses seeking long-term relationships with their customers. A company can target people at all stages of the buying process by combining downstream and upstream marketing.

Upstream vs. Downstream Marketing: The Real Distinction

Assess your business objectives before deciding on the most suitable option. Upstream vs. downstream marketing is beneficial, and both can work in pairs. There is a gap when it comes to upstream vs. downstream marketing strategies. If you focus on one marketing strategy, your goals may be easier to achieve.”

Upstream vs. Downstream Marketing: What’s the Difference?

PPCExpo

Sharing is caring