YouTube on what will go viral in 2023!
In the latest episode of YouTube’s official trends podcast, Brian Farnham has shared the video trends that will dominate the platform in 2023.
He says, “With 2022 in the books, it’s a natural time for one to look back on the year while dreaming of what 2023 might bring. For YouTube’s new trends podcast, Like & Describe, that means dropping a second episode, on New Year’s Day, that does exactly that for the world of digital video.
Hosted once again by creator MatPat, episode two takes a look at the videos and creators who made YouTube’s year-end Top 10 lists in the US. As a bonus, MatPat offers his take on what trends he thinks will be showing up on people’s feeds in 2023.
To help him understand what makes it onto the Top 10 lists and why, MatPat enlists the help of two members of YouTube’s Culture & Trends team: Kevin Allocca, its global director, and Maddy Buxton, who’s in charge of tracking trends for the US.”
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