WebEngage has published an e-book ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’.

This eBook will help you understand the hype around retention marketing and why the role of a retention marketer is crucial to the success of a company.

Download this e-book to learn the following:

  • What are the traditional ways of doing consumer marketing?
  • Why traditional ways do not work anymore?
  • What does the new marketing funnel look like?
  • How is retention marketing different from acquisition marketing?
  • What are the nuances of B2C and B2B marketing?
  • What are some of the roadblocks to retaining users and how do you overcome these roadblocks.

A Beginner’s Guide to Retention Marketing for Online Consumer Businesses

WebEngage

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