How to Advertise on Facebook: A Beginner’s Guide [E-book]
Advertising on Facebook is a powerful way to reach people interested in your product or service.
Search Engine Journal has published a new e-book ‘How to Advertise on Facebook: A Beginner’s Guide’.
The SEJ team says, “Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers the basics you need to know when advertising on the world’s largest social network.
Read this Search Engine Journal ebook to learn:
- How Facebook Ads work. The types of paid ads available and how to set up a campaign.
- How to choose the right Facebook Ad objectives for your goals. When to use each objective and the bidding options available.
- Effective ad targeting options. Powerful ways to target your audience and level up your campaigns.
- Tips for optimizing your ad creatives. How to create image and video ads that make you stop scrolling and take a second look at a post.
- How to set the budget for your Facebook Ad. Tips for optimizing your campaign’s daily or lifetime budget.
- Why your Facebook Ads are not converting. Top reasons you’re not generating enough conversions and how to address them.
- Remarketing strategies. How to leverage Facebook to reach people who have visited your website, app, store, or Facebook Page.
- The top Facebook Ads features to know. Less-prevalent Facebook features that can make a difference for the right campaign.
Divided into eight easy-to-digest chapters, the guide is written by some of the smartest practitioners in the industry.”
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