HubSpot has published ‘Social Media Workbook’, a beginner’s guide to social media with practical exercises to put your learnings into action.

The HubSpot team says, “By completing this workbook, you will:

  • Develop a social media strategy based on your company’s buyer personas.
  • Develop key performance indicators (KPI) for your social media strategy.
  • Practice your new social media listening and monitoring processes.
  • Build a social media content strategy that aligns with your business goals.
  • Learn how to extend your social reach through user generated content and influencers.
  • Build one-to-one relationships that delight your audience.”

Social Media Workbook

HubSpot

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