Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal.

MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET.

The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald.

Some lead magnets are far better than others.

And good lead magnets should do much more than attract your prospects and collect leads.

Join us for this practical and actionable webinar, and learn how to create high-converting lead magnets that:

  • Progressively profile your prospects and give you data to support them on their buying journey
  • Educate prospects on your solutions and give you a healthy bump in average order value (AOV)
  • Move your leads from marketing qualified leads (MQL) to sales qualified leads (SQL) and increase your sales conversations
  • Address objections early so your sales department can convert more prospects into happy customers.”

How to Build a High-Converting Lead Magnet

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