Strategies to Grow Your Content’s Reach
Expansion and wider reach are some of the basic reasons why we opt for content marketing. There are several techniques you can brainstorm and improve content marketing, mind mapping is one of them.
Content Marketing Institute contributor Carlijn Postma has published an article featuring five steps to mind map your content and increase its reach.
She says, “Let me walk through the process with the example of a video presentation I did for the hybrid Content Marketing World event in 2021: What If Creating Single-Use, Disposable Content Were a Crime?
Decipher content mapping
In this case, I use the term “content mapping” to talk about mapping content to other content. Content mapping is a logical derivative of the phenomenon of mind mapping — drawing a diagram to visually organize information, frequently around a single concept represented as a circle in the center of the map.
An experienced content mapper can easily chop the topic into separate thoughts or ideas. But less-experienced content mappers should brainstorm, using the map as a physical manifestation. I like to draw a tree and jot down all the different categories, subjects, and content types that come to mind as branches.”
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