DMI Highlights Four Content Marketing Trends for 2023
Content marketing continues to change for good. With a variety of formats and creativity mix, content marketing has been enabling organizations to grow.
Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring four key content marketing trends for 2023.
O’Brien says, “In 2023, content marketing is evolving (in new and wonderful ways that build on the content and SEO trends in 2022). It’s not just about looking at the formats you should use to engage your audience (long and short-form) or the emergence of TikTok as an effective marketing platform, but an acceleration of marketers using AI to increase productivity and combat the dreaded writer’s block – especially when you’re a busy content marketer writing a lot of copy.
So let’s look at the key content marketing trends for 2023 to see what you would be watching out for or experimenting with to see if it boosts performance. Read on to find out more about these key trends:
- Short-form immersive mobile-first video
- An explosion in the creator economy
- Artificial Intelligence and marketing collaboration
- Long-form and live video content.”
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