Quality content can work for all. Effective content marketing helps you reach your target audience and achieve set goals.

Copyblogger contributor Stefanie Flaxman has published an article on how content marketing can give an edge to small businesses.

She says, “Whether you’re a brand or marketing manager for a brick-and-mortar business or a website in a crowded niche, here are seven content projects that help new people choose you.

1. The marketing litmus test

This project is an evaluation of your current content marketing strategy.

Some of the coffee shops I looked up had “Coming Soon” pages posted on the “Blog” sections of their websites.

I’d absolutely prefer to see that than a few crappy blog posts. We all know throwing some text up on a blog is not a strategy.”

Content Marketing for Small Businesses: 7 Projects for Brand Managers

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