Three PPC Trends for 2023
Search Engine Land contributor Anthony Tedesco has published an article featuring three PPC marketing trends to keep a pulse on in 2023.
He says, “As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year.
Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies.
1. A slow economy and heightened focus on efficiency
In case you haven’t heard, the economy has been struggling (that’s a joke). I graduated with a degree in economics, but like most of us, I have no idea how long this downturn will last.
That said, I think many digital marketers are already feeling the impact.
- Budgets are tightening.
- Teams are getting leaner.
- Questions such as “What’s the ROI?” or “What’s the CPA?” are becoming more prevalent.
These environments are tricky to navigate and I certainly don’t have all the answers.
However, the advice I usually start with is leaning into your data. Make sure you have a deep understanding of your top-performing tactics and maximize your investment there first.”
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