Tips to build a helpful content strategy for 2023
Quality content can help you achieve your business goals. A well-thought content creation strategy can play an important role in content marketing success.
Search Engine Land contributor Adam Tanguay has published an article featuring some useful tips to build a ‘helpful’ content strategy for 2023.
He says, “The emphasis on quality and value in content is good for marketers, even if it shifts a bit of focus away from quantitative metrics like clicks and external links.
Producing good content will rely on a rich understanding of your audience, good fundamental content structures, and solid delivery methods – marketing skills that will always be relevant.
Start with your audience. Who are they? What do they need? What content should you deliver to help them get there?
Approach content like any other product or service:
- Find or understand a need and address it.
- Know the emotions (fear, uncertainty, urgency, etc.) in play.”
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