MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Marketing and AI for Streamlined and Strategic Communications’ featuring Peter Prodromou.

George B. Thomas says, “AI is just an algorithm, after all. “Everybody is going to shop at Amazon because they have the best algorithm, and there may or may not be passion for it,” Peter says. “If we can…understand things like passion and sentiment, then we’re better positioned to help our clients establish narrative structures that are going to help them to create value.”

Peter also emphasizes the importance of AI in social listening and sentiment, which is vital to marketing strategy: “What I look at is AI tools that can help me to gather scads of information from virtually everywhere…and then being able to collate that data into something that makes sense in a snap of a finger.”

For more on how AI can streamline communication and strategy, check out Episode 527 of Marketing Smarts.”

B2B Marketing and AI for Streamlined and Strategic Communications

MarketingProfs

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