Optimize your Display campaigns [Guide]
The Google Ads team has published ‘Optimize your Display campaigns’, an official guide to display campaigns.
The Google team says, “Reaching the right customers is essential to every advertiser’s success. With Display campaigns, advertisers can serve engaging, relevant ads while customers browse websites, apps, and Google-owned properties such as YouTube and Gmail.
This guide offers Display campaign best practices for connecting customers with relevant ads across the web and apps. Learn tips for setting up your campaign with effective ads, reaching the right audiences, and optimizing for performance.
1. Set your display campaigns up for success
- Set up conversion tracking to ensure you’re accurately tracking website and app conversions.
Why: Your ability to optimize is only as good as the data you’re using. We recommend that you check your conversion tracking regularly. You can confirm the tag is on the right page by viewing the page source of the conversion page. You can also test conversion tracking by generating conversions and checking to see if they registered across Google Ads, Google Analytics, or your third-party platform.”
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