Copyblogger Highlights 20 Evergreen Content Examples
To achieve content marketing success, we need to instill creativity in our content. By making it available in a variety of formats, we can make it more accessible.
Copyblogger contributor Aaron Orendorff has published an article featuring 20 evergreen content examples that produce lasting results.
He says, “Original research and data-driven posts are evergreen gold. Likewise, case studies help show off your expertise by promoting real-world results that attract new prospects.
1. Your own original research
Investing in your own original research is hard, but that’s why it’s at the top of this list. Primary research is unique, exclusive, and — therefore — powerful.
While you might not have the resources of Forrester or Mary Meeker, that doesn’t mean you can’t go mining on your own.
Andy Crestodina does this every year through a simple Google Form for his blogger research survey.
2. “Every flippin’ stat” collection
If you can’t create your own research, the next best thing is to collect stats. This can’t be an exercise in brevity though.”
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