Content marketing has gained momentum and getting more investment to create an even greater impact. However, with potential economic headwinds on the horizon, maximizing the ROI of every content dollar will be critical for 2023.

Adweek is hosting a webinar ‘Maximize Your Content Marketing ROI: Create a Flexible and Effective Production Plan’ on Wednesday, February 15, 2023, at 1.00 pm EST.

The Adweek team says, “Hear from Erin Tye, director of insights and innovation at Nativo, to learn how to create a content production plan and strategy that allows you to repurpose assets you’re creating (or already have) to achieve different goals, impact different audiences and suit every season. You’ll find out:

  • Tips for building an annual content strategy focused on working smarter, not harder
  • When, why and how to greenlight totally new content
  • Content repurposing pitfalls to avoid.”

Maximize Your Content Marketing ROI: Create a Flexible and Effective Production Plan

Adweek

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