HubSpot Highlights 31 Influencer Marketing Statistics

Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base.

HubSpot contributor Erin Rodrigue has published a detailed guide featuring 31 influencer marketing statistics you should know in 2023.

It includes the following:

• The Influencer Marketing Landscape
• Influencer Marketing Effectiveness
• Micro Influencer Stats
• Influencer Marketing on Instagram
• Influencer Marketing on TikTok
• Influencer Marketing on YouTube
• Influencer Marketing on Facebook
• Influencer Marketing Budgets

31 Influencer Marketing Stats to Know in 2023